Digital leadership changes at News Corp Australia

News Corp Australia today announced changes to its digital leadership.

Julian Delany, managing director of News DNA, will expand his current responsibilities for digital – including subscriptions, product delivery, content optimisation and digital revenue – to incorporate digital platforms and strategy as well as taking on accountability for Food Corp.

Dominic Hatfield will move to the new role of chief information officer, expanding his current responsibilities to incorporate business intelligence and enterprise data.

Michael Miller, executive chairman of News Corp Australasia said: “These changes reflect our ambition to create the digital organisation that best aligns digital and technology with our strategy and objectives of increasing audiences and their engagement, being more efficient and driving profitable growth.

“We are moving to a model that realigns the responsibilities under digital and technology to best reflect how we will serve both our external consumers and our internal customers.

“The result is a clear digital ecosystem to deliver on consumer product and client solutions along with a sharper focus for technology to allow it to evolve into a true enterprise and information function.

“With Julian and Dominic I am confident these changes will ensure we have the expertise, roles and resources to best support our goal of driving profitable growth as we build our digital future,” Mr Miller said.

These changes to News DNA will ensure a well defined and consumer focused digital area of the company, to drive subscription and ad revenue objectives. It will enable News DNA to make the most of any opportunities the digital consumer demands to deliver on audience growth.

The alignment of BI and enterprise data with technology ensures News Corp is well placed to remain focused on providing a robust and strategic technology platform on which to enable its business strategy.

“Technology plays a vital role in providing thought leadership and a firm foundation for driving business value and profitable growth, underpinning the delivery of a significant portion of our strategic initiatives,” Mr Miller added.

A further change will be Adam King, chief data officer at News Corp Australia, who has accepted a new role with FOX SPORTS. Adam has played a valuable role in the News DNA team as the driving force behind the delivery and commercialisation of News Connect.