APN Australian Regional Media (APN ARM) offers a range of advertising solutions, aimed at connecting your brand with the fast growing region of Queensland and northern New South Wales.
With many brands in the market for over 100 years, we represent the 'local voice' of our communities and the trusted source of news and information. With strong loyalty to these brands, our regional audience is unique to our network.
Source: Nielsen Market Intelligence October 2013 ^Omniture user survey August/September 2012; Local audience based on ability to easily make day trip to relevant regional centre *Omniture SiteCatalyst April 2015
Regional News Network – daily newspapers
Mackay - Daily Mercury
Rockhampton - The Morning Bulletin
Gladstone - The Observer
Bundaberg - NewsMail
Fraser Coast - Fraser Coast Chronicle
Gympie - The Gympie Times
Sunshine Coast - Sunshine Coast Daily
Ipswich - QT The Queensland Times
Toowoomba - The Chronicle
Warwick - Warwick Daily News
Lismore/Northern Rivers - The Northern Star
Grafton/Clarence Valley - The Daily Examiner
Regional News Network – non-daily newspapers
Airlie Beach - Whitsunday Times
Biloela - Central Telegraph
Emerald - Central Queensland News
Noosa - Noosa News
Coolum - Coolum & North Shore News
Sunshine Coast Hinterland - The Range News
Caboolture - Caboolture News
Logan - The Reporter
East Ipswich/West Brisbane - The Satellite
Ipswich - The Ipswich Advertiser
National - Big Rigs
Gatton - Gatton, Lockyer and Brisbane Valley Star
Stanthorpe - The Stanthorpe Border Post
Kingaroy - South Burnett Times
Surat Basin - Surat Basin News
Tweed - Tweed Daily News
Ballina - Ballina Shire Advocate
Byron Bay - Byron Shire News
Northern Rivers - The Northern Rivers Echo
Coffs Harbour - The Coffs Coast Advocate
APN-ARM publishes some digital content that is funded to varying degrees by other businesses or organisations. This content is generally in one of three categories: sponsored content, content partnerships and paid content.
Our aim with all commercial deals is to be transparent with readers. If a piece of journalism is funded, readers should know that, and what that funding entitled the client to.
Revenue from agreements like content partnerships allows us to explore, in more depth than editorial budgets would otherwise allow, topics that we believe to be of interest and importance to our readers.
1) Sponsored content
Sponsored content is pure editorial, and has the same ethical and journalistic standards applied as any other news work we do. We accept funding from sponsors both for content we are already producing, and for new projects. An example would be a finance company sponsoring the existing business section, or a camping goods company sponsoring a new outdoors section or feature. The sponsor may have branding and/or advertising on the index and content pages but does not have a say on the editorial content.
The content is written, photographed or recorded, and edited by APN-ARM journalists or those approved by APN-ARM, to the same standards expected in all of our journalism. We do not show copy to sponsors for approval.
How it is labelled:
Sponsored content index pages carry a prominent line saying “Sponsored by” with the client’s name or logo.
2) Amplify: Content partnerships
Amplify is our commercial name for content partnerships. In content partnerships, APN-ARM's senior editorial team identify engaging content of specific interest to readers who form part of a major advertiser's target market, across selected sites from our regional network.
The content is written, photographed or recorded, and edited by APN-ARM journalists, or those approved by APN-ARM, to the same standards expected in all of our journalism. Our content partners may assist the gathering of content, for example, by suggesting subject matter experts for interview. Where appropriate, we may show copy to content partners before publication but sponsors do not have approval rights for the editorial content.
Content partnerships may cross over multiple platforms and media, involving print, digital and social media engagement.
How it is labelled:
Content partnership index and content pages carry a header “Content partnership” with the partner’s name or logo, a mouse-over popup with a brief explanation and a link to more detailed information.
3) Brand Insights: Paid content
Brand Insights is our commercial name for paid content, also known as native advertising or native content. This content is paid for and controlled by the advertiser rather than the publisher and is subject to regulation by the Advertising Standards Bureau http://www.adstandards.com.au/
This content is produced externally by or for advertisers, not by APN-ARM staff journalists. Content may be edited by senior journalists but final approval lies with the advertiser.
How it is labelled:
Brand Insights index and content pages are clearly marked as “Paid Post” with the partner’s name or logo, a mouse-over popup with a brief explanation and a link to more detailed information.
Brand Insights videos carry a clear logo from our partner on the video thumbnail and are identified in the video description as funded by the partner.