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10,000 local jobs protected through influence of Australian Regional Media

APN Australian Regional Media’s efforts to campaign against 100% fly-in-fly-out miners to parts of regional Queensland is being showcased today as part of the Newspaper Works, Influential By Nature campaign.

In April last year, the Queensland Government backflipped on a decision to back mining companies who wanted to fly their entire workforce in from outside regional communities, due to APN Australian Regional Media’s rigorous investigation and spotlight on the issue.

The ‘No 100% FIFO’ campaign which galvanised a number of communities, not just in Mackay but throughout Central Queensland, protected local jobs and the prospects for the community.

APN Australian Regional Media Editorial Director Bryce Johns said: “We knew we had the capacity to create change in government policy but it was unclear how long it would take, however, the strength of the campaign sped up the policy backflip once we began finding government MPs prepared to turn against their own party to support our push.

“Politicians were having to explain why they deserved to be in government if they were letting down their workers.”

The campaign stretched over three months across all platforms with 15 in-print articles, primarily driven through the Daily Mercury but with peripheral support from the Morning Bulletin, CQ News and other APN Australian Regional Media sites.

Mr Johns continued: “Newspapers, and their websites, only succeed if they are truly embedded in their communities.

“That doesn't just mean knowing what is going on, and reporting on it. It is actively influencing decision-making for the betterment of those towns and cities.

“Influential by Nature? Absolutely.”

The Influential by Nature campaign, launched in early April, has seen Australia’s four largest newspaper publishers, APN News & Media, Fairfax Media, News Corp Australia and West Australian Newspapers (Seven West Media), come together to position the industry wide brand campaign.

ENDS 

For more information, please contact: Emma Morton, National Trade Marketing Manager, emma.morton@apn.com.au

About Australian Regional Media: Australian Regional Media is the leading newspaper media organisation in regional Queensland and Northern New South Wales. Our portfolio includes 12 daily newspapers, 58 non-daily newspapers and an online Regional News Network of over 35 web and mobile sites. Every week we engage with over 1.5 million unique locals via print, online and mobile.

Source: ABC October to December 2014 vs 2013; M-Sat avg *emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending December 2014 vs2013 ^ARM aggregate weekly audience, as developed with Nielsen; For more information please visit apnarm.com.au/audience #Omniture SiteCatalyst UVs December 2014 vs 2013 †Hootsuite and Facebook January 2015