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MyCareer incorporating search4jobs: new and improved employment offering

APN Australian Publishing’s employment section, search4jobs, takes on a new look from today – as MyCareer incorporating search4jobs – the product of an alliance between APN and Fairfax Media.

For jobseekers and employment advertisers, this alliance means easier access to more candidates, jobs, employment resources and information.

Jobseekers in regional Queensland and Northern New South Wales now have access to more employment opportunities than ever before; with every employment advertisement from APN's 60+ daily and non-daily newspapers, plus the Fairfax Media network, now available to view on MyCareer.com.au.

Maria Lochore, general manager of APN’s recruitment advertising, said the decision for APN and Fairfax Media to join forces would bring positive outcomes for both employers and jobseekers.

“In partnership with Fairfax Media, two of Australia’s largest and most-respected media companies can now deliver an innovative new approach to employment advertising,” she said.

“The alliance opens up new and exciting opportunities for advertisers, whether they’re looking for a local or national presence, and jobseekers now have access to a range of information on employment prospects, whether it’s in their own backyard or interstate. The move serves to strengthen our publications and cement their reputation as the number one reaching medium for employment information in our markets, as well as build the profile of one of Australia’s leading employment websites."

For potential advertisers, MyCareer incorporating search4jobs now offers a world-class digital platform with national reach through MyCareer.com.au, putting their positions in front of a larger audience than ever before.

"We can now offer our advertisers one point of contact for a fully integrated and synchronised multimedia recruitment campaign, through our strong print brands and online,” Ms Lochore said.

“With the entire network of both APN’s and Fairfax’s news and lifestyle websites directing active and passive jobseekers to MyCareer.com.au, advertisers have a much higher chance of finding the right candidate for every job. MyCareer incorporating search4jobs reaches over 460,000 readers in our newspapers every Saturday, while 1.3 million unique browsers visit MyCareer.com.au every month*.

“Our dedicated team can help advertisers tap into a vast regional workforce, and assist with creative work and strategic placement. It’s never been easier for media buyers and recruiters to plan one consistent and cohesive campaign, delivering great results through our trusted brands.”

Ms Lochore said that as well as benefits for advertisers and the fresh new look, MyCareer incorporating search4jobs delivers new tools to make finding the perfect position that much easier.

“Jobseekers will still see all job vacancies in their local newspaper, as well as our monthly and quarterly special reports, and weekly front page editorials, but can now also opt to have jobs matching their experience emailed to their inbox every morning, or even apply for jobs direct from their iPhone,” she said.

“Whether they’re actively pursuing a new career or just browsing current vacancies in their area, MyCareer.com.au delivers some great new features. Jobseekers can upload a resume, read the latest industry news, research potential employers through their corporate profiles, or even sign up to Headhunter and have employers contact them directly.”

For more information on advertising opportunities with MyCareer incorporating search4jobs, please call 1300 967 500 or your advertising agency.

Advertising agencies please contact our team of employment media sales consultants on:

Brisbane   07 3623 1913
Sydney   02 9936 8670
Melbourne   03 9866 1577
Adelaide   08 8379 2444
Perth   08 9381 3991

To download advertising packages and rates details, please click here (PDF) () [PDF, 532KB]

 

Source: Morgan March 2010; Sat readership of APN dailies (host data); APN total distribution area
*Nielsen Market Intelligence May 2010; MyCareer.com.au UBs

MyCareer incorporating search4jobs