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APN News & Media launches second phase of classifieds commercial alliance

APN News & Media launched the second phase of its classifieds commercial venture with Fairfax Media on Saturday, September 4, 2010. Drive incorporating CARS and Domain incorporating PROPERTY Week, Fairfax’s leading motoring and real estate online classifieds brands, have been integrated into APN’s extensive portfolio of regional daily and non-daily newspapers, to provide regional advertisers in Queensland and Northern New South Wales with an unprecedented opportunity to extend their reach across national markets.

Reaching over 890,000 APN readers in print, and more than three million* unique browsers online, Drive incorporating CARS and Domain incorporating PROPERTY Week now provide advertisers with the ability to target a significantly expanded market of buyers and sellers across the nation’s motoring and real estate sectors. Flexible and cost-effective advertising packages have also been designed to enable advertisers to purchased integrated print and online solutions, or online- and print-solus packages.

APN Australian Regional Media Group Commercial Director, Mr Stephen Tait said, “For our advertisers, this alliance is the best of both worlds – it provides a regional presence that understands local markets, allied to a world-class online platform with national audience reach.

“For consumers, the combination of APN’s local expertise and the national reach of Fairfax online brands will provide a comprehensive service across the motoring, real estate, and employment categories that is superior to online-only classifieds sites.”

Drive incorporating CARS and Domain incorporating PROPERTY Week’s launch completes the rollout of this commercial alliance between APN and Fairfax, following the successful August 7 launch of MyCareer incorporating search4jobs – one of Australia’s leading employment media brands – across APN’s newspaper brands in Australia.

This exclusive alliance covers APN’s regional Queensland and Northern New South Wales publishing footprint, and includes the metropolitan Brisbane market within the employment category. It excludes the Coffs Coast region, where APN News & Media and Fairfax Media operate competing media brands.

For more information on advertising opportunities with Drive incorporating CARS, Domain incorporating PROPERTY Week, and MyCareer incorporating search4jobs, please contact your National Sales account manager:

Brisbane 07 3327 3333

Sydney 02 9936 8670

Melbourne 03 9866 1577

Drive, Domain and MyCareer

Source: Morgan March 2010; Net readership of surveyed APN Drive/Domain host newspapers; APN total distribution area ^; Nielsen Online Geo Target Report July 2010; Domestic Traffic By Category Sites (website data)

Drive, Domain and MyCareer