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APN upgrades Sunshine Coast community newspapers

APN Australian Regional Media has rebranded and realigned its suite of community titles servicing Queensland’s fast-growing Sunshine Coast region.

The upgraded titles provide up-to-date, highly-localised editorial coverage and advertising opportunities for readers and businesses. They represent a major investment by APN in its Sunshine Coast business.

The changes mean that APN now blankets the region, providing unmatched coverage with highly-targeted, local publications in a consistent product suite. Total distribution is 125,160*.

Content has been refreshed to create clear and consistent environments for advertisers, with distribution boundaries reset to better align the products to local reader and business needs. Real estate and motoring sections in particular have been strengthened across the community portfolio.

The change in boundaries has resulted in the launch of a new title – Kawana Weekly – to service the burgeoning communities between Caloundra and Mooloolaba.

In addition, the Caloundra Weekly and the Caloundra City News have been amalgamated into a single city super title, and similarly, the Buderim Chronicle now incorporates the Buderim Weekly.

Five titles service Nambour, the Maroochydore region, Kawana, Caloundra, and Buderim. They join the award-winning Sunshine Coast Daily as the definitive source of news, information and advertising for the region.

General Manager of community titles, Rod Harris, said the Sunshine Coast region was undergoing rapid population growth and economic expansion, and APN’s newspapers offered businesses unparalleled local access to consumers and the commercial sector.

“The Sunshine Coast consists of a series of quite diverse micro-communities, supporting a population of more than 320,000** and more than 30,000^ businesses,” Mr. Harris said.

“Our suite of community titles provides hyper-local editorial coverage tailored to the needs of each market. This is a platform for major advertisers to connect with local communities, via a respected and relevant local medium.”

Mr. Harris said the new-look community newspapers were well-positioned to grow with the communities they represented. The Sunshine Coast’s population increased by 3.1% from 2008 to 2009 – significantly higher than the national growth rate#.

APN’s portfolio of community titles on the Sunshine Coast includes:

• Nambour Weekly

• Maroochy Weekly

• Kawana Weekly

• Caloundra Weekly incorporating Caloundra City News

• Buderim Chronicle incorporating Buderim Weekly

• Noosa News

• Coolum & North Shore News

• The Range News

 

For more information on advertising opportunities with APN Australian Regional Media, please contact your National Sales account manager:

Brisbane 07 3327 3333

Sydney 02 9936 8670

Melbourne 03 9866 1577

 

*Publisher’s claim
**ABS July 2008 - June 2009
^Sunshine Coast Regional Council, November 2009
#ABS Regional Population Growth 2008-09; Sunshine Coast SD, including SC SD balance

Kawana Weekly