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Local but national; delivered, not purchased - how style magazine has cracked a winning formula

Recently-conducted qualitative study, The style Connection, reveals that APN Australian Publishing's flagship magazine has been extremely well-received by Queensland consumers.

style's unique local/national hybrid editorial content has proven to be a successful formula for readers – and they love the fact that their favourite magazine is delivered to their door. And believe it or not – style readers devote equal amounts of reading time and attention to both the editorial and advertising content.

For more information on The style Connection and to really understand how to effectively target this lucrative and burgeoning market, please contact your APN Australian Publishing National Sales Account Manager.

Brisbane
Adrienne Le Mura
0407 733 199 or adrienne.lemura@apnap.com.au

Sydney
Nicole King
0415 244 560 or nicole.king@apnap.com.au

Melbourne
Elizabeth Graham
0404 039 805 or elizabeth.graham@apnap.com.au


Source: Spearhead Strategic Marketing; March 2008