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APN ARM goes mobile

With 60% of Australian mobile phone owners now using mobile internet and smartphone use on the rise, consumers are navigating an increasingly vast online marketplace for news content. In order to meet the needs of local technology users, APN Australian Regional Media (APN ARM) has gone mobile – our Regional News Network of over 25 high-growth news websites are now mobile friendly. This exciting new development ensures that lucrative regional readers can access hyper-local content wherever they are, and that APN ARM’s leading newspaper brands remain an essential part of their daily lives.

Research overwhelmingly indicates that effective advertising campaigns must incorporate a variety of media touch-points to ensure maximum, efficient coverage. By launching mobile versions of our regional news websites, APN ARM’s print and online platforms continue to work in a complementary manner, allowing advertisers to effectively target consumers in engaged and responsive editorial contexts.

For more information, please contact your media sales manager or nearest office.

 

 

Source: Nielsen; Telstra Smartphone Index 2011

 

Regional Connections Sep11