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Introducing 'Weekend'

Launching 5 November 2011, Weekend is APN Australian Regional Media’s (APN ARM) newest feature covering lifestyle and issues relevant to the people and interests of regional Queensland and Northern New South Wales. Published every Saturday across APN ARM’s 14 leading regional daily newspapers, Weekend is a stylish destination for advertisers to reach highly engaged audiences in a compelling environment, via trusted newspaper brands. Connecting with more than 475,000 people every week, Weekend offers advertisers yet another platform to reach lucrative regional consumers more effectively.

Weekend will contain five key segments:

Explore (formerly Detours) – an engaging and vibrant travel section perfect for advertisers offering hotels, accommodation and activities.

Relax – a recreational read covering music, books, DVDs and more. Very attractive for those seeking to engage with consumers in a relaxed state of mind.

Screen Life – Hollywood from home! Dedicated to movie reviews, cinema guides and film insights. An essential playground for those advertisers with an entertainment message.

Easy Eating – already with a committed readership, Easy Eating will continue to offer recipes, cooking tips and wine information – a fertile ground for grocery, appliance and bottle shop advertising.

Insight – covering the big issues relevant to each region, Insight offers a sophisticated and respected environment for advertisers to target readers interested in topics from finances and technology to medical research.

Weekend’s stylish design and targeted content combine to create a compelling marketing environment for advertisers – the first of its kind dedicated to regional Australia.


Source: Morgan June 2011; Net Sat readership (APN hosts); APN total distribution area 

Weekend Section