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Australian Regional Media dominates ABC circulation results

With the latest ABC circulation results released today, Australian Regional Media has outperformed the market. The data found that Australian Regional Media delivered:

  • More than 105,700 daily newspaper sales every day#
  • 8 of the 10 top performing daily newspapers nationally; and
  • 9 of the 10 top performing regional daily newspapers

The latest readership data amplifies these results. Since December 2013, Australian Regional Media can claim:

  • 452,000 daily newspaper readers every weekday*
  • The top two fastest growing daily newspapers in Australia (Mon-Fri)*
  • The 4 fastest growing Saturday newspapers in Australia*; and
  • Australian Regional Media now connects with over 1.5 million locals every single week, across print, online and mobile^

Individual title highlights include:

  • The Sunshine Coast Daily is the strongest performing masthead nationally, growing their total monthly audience by 15% month-on-month to reach a multi-platform audience of 404,000*.
  • The Gympie Times grew their average weekday circulation by 2.2% within the last 12 months.

Australian Regional Media CEO Neil Monaghan said of the results: “The latest ABC and readership data exemplify our commitment to our customers. At Australian Regional Media, we continue to outperform the rest of the Australian regional newspaper market in both circulation and readership.

“Our focus is to create and deliver the most relevant and engaging content for our readers that informs and entertains; while providing highly targeted environments and solutions for our advertisers to connect with our readers.

“We will continue to innovate to engage our readers and advertisers in new ways. In October, we unveiled new-look websites, optimised our mobile sites and digitally printed the industry’s first personalized daily newspaper for subscribers – the result of which was very encouraging.

“The appetite for quality local news is strong and at Australian Regional Media, we will continue our aim to be the local media outlet of choice in all our markets."

About Australian Regional Media;

Australian Regional Media is the leading news media organisation in regional Queensland and Northern New South Wales. Our portfolio includes 12 daily newspapers, 58 non-daily newspapers and an online Regional News Network of over 35 web and mobile sites. Every week we engage with over 1.5 million unique locals via print, online and mobile.

Source: ABC July to September 2014 vs 2013; Based on % change #Avg M-Sat across 12 daily newspapers *emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending September 2014 ^ARM aggregate weekly audience, as developed with Nielsen; For more information please visit apnarm.com.au/audience

Released Friday 14th November, 2014