Australian Regional Media (ARM) has launched its fully integrated six-part video lifestyle series this week, enhancing the opportunities for FMCG advertisers to engage with News Media audiences.
Hey Mumma is a lifestyle series featuring four mums as they navigate through motherhood exploring topics such as technology and kids, health and nutrition, work and career, discipline, schooling options and personal time management.
Anchoring the series is former gold medal Olympian and mother of two Susie O’Neill.
To experience Hey Mumma, check it out here: www.sunshinecoastdaily.com.au/heymumma
ARM Chief Commercial Officer, Clayton Cooke said: “It’s exciting to be partnering with an FMCG brand, creating an engaging content series and expanding its exposure across ARM’s digital, social and print assets. It is a clear demonstration of the value ARM can provide national advertisers.”
Hey Mumma is accessible via an online content hub across the ARM network of daily web and mobile sites, in the Weekend section each week plus our social media environments along with OMO. We have also partnered with leading mummy blog Stay at Home Mum which will feature the series across its site.
Mr Cooke continued: “Hey Mumma is socially driven, and through its engaging multimedia content, the series encourages interaction and conversations beyond the platforms creating communities of support for parents across Australia.”
On the partnership with OMO, Mr Cooke said: “We are pleased to be partnering with OMO to launch this series. Through Hey Mumma, we identified an opportunity to connect the influential mum demographic with FMCG brands.”
OMO is utilising the series to support the launch of its new OMO Ultimate with stain eraser ball; a unique product which tackles 99 tough laundry stains.
OMO’s Marketing Manager Holly MacCue said: “ARM, through Hey Mumma, was able to provide us with a creative national platform for us to specifically target an influential demographic. We are delighted to be working with the team on the series.”
Hey Mumma is live now, with new content rolling out every week over the next six weeks.
The launch follows ARM’s recognition last month for excellence in native advertising at the International News Media Association Global Awards for its Brand Extra Flight Centre activation and its best Native Advertising award at PANPA last year for its BCF content series.
For more information on Hey Mumma or native advertising options with ARM, contact your Account Manager or local National Sales Office.