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Regional Queensland - A $79bn opportunity

The Qld real estate market is experiencing strong growth fuelled by overall growth in the economy, population migration and major infrastructure projects. A large portion of this growth is being driven by regional Queensland.

In 2013-14, the Queensland economy grew by 2.3% and is expected to hit 5.75% in 2015-16, to become the fastest growing state in Australia+.

An upsurge in building activity and more interstate migration is fuelling demand from buyers and renters in parts of regional Queensland according to the Real Estate Institute Queensland (REIQ). REIQ figures show statewide property sales reached a five-year high in the December quarter*. Particular areas which are seeing relatively stable median price growth are Whitsundays, Hervey Bay, Sunshine Coast, Ipswich and Toowoomba.

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KEY INVESTMENTS IN THESE AREAS INCLUDE:

$8billion dedicated to improving infrastructure, adding commercial facilities and establishing the Whitsundays as an active economic hub;

$2billion for a university hospital on the Sunshine Coast and The Australian Government will provide $26.2 million over four years from 2015-16 to establish permanent border clearance services at the Sunshine Coast airport to support regular international air services;

$100million for Brisbane West Wellcamp Airport where Qantas and Rex currently run public flights and $1.7 billion for Toowoomba’s Second Range Crossing; and

Masterplanned communities in Ipswich where Greater Springfield will be Australia’s only fully masterplanned community to be built (other than Canberra) and where Ripley will become Australia’s largest masterplanned community.

REGIONAL MARKET OPPPORTUNITY

Australian Regional Media’s footprint covers an attractive base reaching 1.5 x more home seekers and 2.1x more second home buyers compared to Brisbane…representing a $79 million opportunity in residential sales^.

PRINT AND ONLINE MEDIA RESEARCH FOR REAL ESTATE

We recently conducted research to better understand the behaviours of locals and how media influences their property and investment decisions. This is what we found out:

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RP DATA PERFORMANCE METRICS

RP Data, a non-newspaper publisher that now provides statistical evidence of the value of print, is able to monitor postcodes that APN ARM Mastheads cover to provide data and performance metrics of property marketing campaigns. Research from the last 12 months show the following trends:

1. Homes are sold for a higher price and have a higher rate of a successful sale when advertised in a newspaper in conjunction with online

2. This new research proves the valuable Return On Investment that can be gained from incorporating print media into a campaign

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Additional sources: +Speech made by Queensland Treasurer and Minister for Trade Tim Nicholls MP; CEDA Feb 2014; # Queensland Treasury and Trade Mid Year Fiscal and Economic Review 2013-14; *http://www.abc.net.au/news/2015-03-11/reiq-says-confidence-returning-to-regional-qld/6301864; ^emma™ conducted by Ipsos MediaCT, People 14+ for the 12 months ending March 2015