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SPOTLIGHT ON: FRASER COAST

The Fraser Coast has long been a tourist favourite and is one of Queensland’s best kept secrets. The region has a lot to offer from the popular beachside tourist destination of Hervey Bay, the riverside heritage city of Maryborough and the rustic charm of the many villages and towns. You can watch whales play, tour Fraser Island, explore the stunning aquatic playground of the Great Sandy Strait, stroll on sandy beaches, discover fascinating living history, meet quirky characters and visit charming rural villages.

Fraser Coast Map

The region’s population is expected to reach 101,879 in 2015, and it is forecast to grow to 144,833 by 2036.

Economy and Investment

Tourism is both a major economic activity and lifestyle driver for the Fraser Coast Region, and visitor expenditure impacts a number of key regional economic sectors. Visitors to the region inject $360 million of direct overnight expenditure into the destination’s economy which contributes to nearly $648 million worth of direct and indirect expenditure across multiple sectors including transport, accommodation, food services and retail trade. It also contributes and helps to secure 6,015 jobs (direct and indirect) for the region.

Queensland’s Fraser Coast offers a dream balance of business and lifestyle success and creates exciting opportunities for investment, innovation and industry. Fraser Coast Opportunities, the region's peak body for regional marketing, investment attraction, event and tourism development has set a vision to be recognised nationally and internationally as Queensland's most desirable place to visit, live, work, learn and invest by the year 2025 (http://www.frasercoastopportunities.com.au).

Events and Tourism

The Fraser Coast’s promotion as a city for big events is growing. The most colourful example is the World’s Greatest Pub Fest, now in its 11th year, which draws thousands to experience the city’s historic hotels in a friendly “pub crawl” – many of them in extraordinary fancy dress. The event has been expanded into a two-day festival, with the addition of the Relish food and wine festival, drawing a broader range of visitors – and their wallets – to the region.

Meanwhile, Hervey Bay threatens to outgrow its economic base of tourism – buoyed up in recent decades by the thousands of humpback whales which leave their icy southern feeding grounds and head up to the warm waters of Hervey Bay on the Fraser Coast for an extended “dirty weekend”.

The region’s biggest asset – literally – is the world’s largest sand island, Fraser Island. K’gari is its Butchulla name, literally meaning Paradise. Once a site for sandmining and timber-getting, K’gari is now a magnet for world travellers, with 140km of ocean beach, pristine rain forest, stunningly blue freshwater lakes and beautiful sand cliffs.

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