Seniors Newspapers provide the 50+ population with relevant local and national news and distributes 91,000 copies every month within 5 key communities throughout Southern Queensland. Our stories are direct from seniors, for seniors and aim to inspire, inform and connect with our readers. With much of the content coming directly from submissions, the publication allows our mature aged communities an opportunity to share their greatest possessions – their memories and achievements.
From Wide Bay in the north, south to Tweed and west to Toowoomba, our dedicated editors craft content on a local level, ensuring that it is highly relevant to people in each of our five key Seniors Newspapers regions.
1. While over 50s compose one-third of the Australian population, they account for an impressive and often overlooked 46% of Australia’s disposable income+.
2. The five monthly Seniors Newspapers are the sole newspapers dedicated to these affluent and thriving over 50s markets in Southern Queensland. Seniors in these regions have an average of $627,000 in savings and investments – meaning they control over $573 billion worth of assets (excluding their home)#.
3. Newspapers are a preferred information source for over 50s with 85% of seniors reading newspapers every week.
Seniors Newspapers gives you an unparalleled reach and connection with an engaged market of southern Queenslanders aged 50+.Seniors Newspapers gives you an unparalleled reach and connection with an engaged market of southern Queenslanders aged 50+.
FURTHER INFORMATION (PDF) (3 Mb)
+ABS Australian National Accounts, Distribution of Household Income, Consumption and Wealth August 2013; Est adjusted disposable income #emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending March 2015