New-look community titles

27 September 2011

APN Australian Regional Media (APN ARM) is committed to ensuring that its multimedia assets remain relevant to an expansive market of highly-valued readers and advertisers. As part of this commitment, we are undertaking significant investment in the content and design of our community newspaper portfolio throughout 2011-12.

Redesigned to reflect the unique needs of three key regions – Coastal, Rural and Urban – APN ARM’s community newspapers will offer a consistent and vibrant new look, refined distribution footprints, and more hyper-local content than ever before. This fresh approach will ensure that APN ARM’s newspaper brands continue to connect with, engage, and support Queensland and Northern New South Wales’ expanding micro-communities.

From Mackay to Coffs Harbour, our community newspapers represent a genuine local voice, connecting readers to their region via dedicated editorial – issues, events, opinions, business information and more. For advertisers, this provides the ideal environment to reach engaged readers within relevant local contexts, via well-known, trusted newspaper brands.

The following titles have already been relaunched:

URBAN

• The Reporter
• The Satellite
  
• The Maryborough Herald
• Toowoomba's Mail
  
• Guardian

COASTAL

• Hervey Bay Observer
• Ballina Shire Advocate
• Byron Shire News
  

RURAL

• The Richmond River Express Examiner
• Rivertown Times
• Isis Town & Country
  

For further information, please contact your APN ARM representative or nearest office.