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Daily Newspapers, Non-daily Newspapers and Special Publications

The Observer

The Observer has remained an integral part of the Gladstone community for more than 140 years, providing locally-driven information and entertainment that successfully caters to the diverse interest of locals and tourists alike. As the city's sole daily newspaper, The Observer adheres to its "local news comes first" adage, combining a vibrant mix of news, events, opinions, lifestyle and travel features that reflect the local community.

  • an average Monday to Friday issue of The Observer is read by 43% of Gladstone residents**
  • The Observer reaches an audience of 76,000 each week across our print and digital platforms

The Observer has converted to a modular advertising format.  For more information about modular advertising, including sizes, please click here.

For more information on our sections, please click here.

To contact The Observer directly, call 07 4970 3030.

Advertising Rates

The Observer Mon-Fri - Classified
The Observer Sat - Classified

Advertising Information

Deadlines for The Observer
Dispatch for The Observer

Circulation Map

Distribution Map for The Observer

Circulation Towns / Postcodes

Agnes Water 4677
Gladstone 4680
Ambrose 4695
Gracemere 4702
Baffle Creek 4674
Lowmead 4676
Benaraby 4680
Miriam Vale 4677
Biloela 4715
Monto 4630
Blackwater 4717
Mount Larcom 4695
Bororen 4678
Moura 4718
Boyne Island 4680
Rosedale 4674
Builyan 4680
Seventeen Seventy 4677
Calliope 4680
Tannum Sands 4680
Dysart 4745
Turkey Beach 4678
Emerald 4720
Yarwun 4694
Emu Park 4710
Yeppoon 4703
Gin Gin 4671
* emma 12 months ending March 2016
** Gladstone primary distribution area
# ABC January to March 2016
APN ARM weekly aggregate audience figure, as developed by Nielsen, November 2012. For more information, please go to ^ Omniture SiteCatalyst March 2016
The Observer


  • Daily, Mon - Sat
Cover Price:
  • $1.80 Mon - Fri
  • $1.80 Sat
  • 21,000 Mon - Fri*
  • 18,000 Sat*
  • 4,024 Mon - Fri#
  • 5,194 Sat#
  • Real Estate
  • Commercial Property
  • Weekend
  • Motoring
  • The Guide
  • Sport
  • Junior Sport
  • Jobs
  • Better Business
  • Easy Eating
  • NiE
Monthly Unique Visitors:
  • 253,000+^


We have readership across booming Australian regions - from Mackay in North Queensland to Clarence Valley in Northern New South Wales.

APNAP coverage map


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