TV Guide

In response to the changing Australian TV landscape, and to meet the evolving entertainment needs of dynamic regional consumers, APN Australian Regional Media has introduced The Guide.

Published in full-colour on a weekly basis, The Guide is the definitive guide to television viewing and in-home entertainment across thriving regional boomtowns from Mackay to Coffs Harbour.

The Guide is inserted into 13 of APN's popular regional newspapers, and features expanded program listings – including free-to-air, HD, and subscription television channels. The Guide also includes reviews and highlights for the week, engaging cover stories, puzzles, competitions, and celebrity news.

The Guide provides advertisers with numerous opportunities to showcase their brands:

• Consistent brand, editorial content, and publication days – facilitates smooth booking and production processes
• 7-day reference guide – maximises exposure and frequency
• A ‘must-read' for many readers – ensures significant cut-through
• Enhanced page size and quality stock – boosts campaign and brand impact
  

A highly-valued part of APN’s well-rounded newspapers, The Guide provides readers with a convenient 7-day guide to what’s on television, while giving advertisers a media vehicle with longevity.

Lucrative, high-impact sponsorship opportunities are also available for select advertisers. Contact your media sales manager or nearest office for details.

Format

Lift-out

Frequency

Weekly – Thursday (ex. Coffs – Wednesday)

Distribution

Carried prominently in 13 market-leading regional newspapers

Circulation

161,717**

Readership

394,000*

 

• *Morgan December 2011; Net readership (APN hosts); APN total distribution area
• **ABC January to March 2012; average daily circulation or CAB April to September 2011 (APN hosts)