Lifestyle

Weekend is a vibrant and engaging lifestyle section that reflects the unique needs and interests of dynamic regional consumers. Published every Saturday in 14 of APN Australian Regionial Media (APN ARM)'s leading regional newspapers, this entertaining read provides targeted coverage across five key segments – travel, entertainment, leisure, community issues, and at-home dining. Weekend explores a rich tapestry of local life relevant to its readers, and offers advertisers unrivalled connections to a lucrative regional audience.

Weekend consistently contains five key segments:

• Explore (formerly Detours) - stylish, new-look travel pages featuring destinations, deals, industry news and more
• Relax - a recreational read covering music, books, DVDs and other leisure information
• Screen Life - keeps readers in-touch with Hollywood at home via movie reviews, cinema guides and film insights
• Easy Eating - already carried prominently during the week, these pages will continue to offer recipes, cooking tips and wine information
• Insight - supports time-poor readers with concise coverage of key issues, from finance and technology to medical research

Weekend’s contemporary design and targeted content combine to create a compelling environment for advertisers to position their brands – the first of its kind dedicated to regional Australia. 

For more information on advertising opportunities with Weekend, please contact your media sales manager or nearest office.

Format

Tabloid, in-paper section

Frequency

Weekly – Saturday

Distribution

Carried prominently in 14 market-leading regional newspapers

Circulation

209,723**

Readership

462,000*

 

• *Morgan December 2011; Net Sat readership (APN hosts); APN total distribution area
• **ABC January to March 2012, ABC July to September 2011 or CAB April to September 2011 (APN hosts)