We recently partnered with XXXX to drive engagement for their outdoor lifestyle video content series.
We are excited to show you the fantastic results from this PANPA award winning campaign and the power that occurs when you combine our relevant audience + products.
XXXX wanted to drive engagement for their outdoor lifestyle video content series.
Our ‘Getting Out’ section - which is solely dedicated to showcasing the Queensland outdoor way of life - was the ideal environment to creatively deliver XXXXs video content.
Queenslanders love the outdoor lifestyle – Regional Queenslanders even more so.
When compared to people in other states, our audiences are:
- 28% more likely to be interested in fishing,
- 66% more likely to be interested in four-wheel driving; and
- 21% more likely to be interested in camping.
- A targeted and engaged audience via Brand Insight and our video product suite.
- ‘Good as Gold Getting Out Tips’, a bespoke native video solution integrated within our Getting Out section.
- 26 videos were distributed, which received a total viewing time of 1,174 hours.
- The 76% play rate was outstanding - 53% higher than our typical video play rate - delivering an average playtime of 3 minutes and 4 seconds.
- 4 million impacts across our network.
Source: emma conducted by IpsosCT, People 14+ for 12 months ending July 2014